Prof. Dr. Mahrinasari Ms, S.E., M.Sc.
Dosen · Program Studi S3 Ilmu Ekonomi · Fakultas Ekonomi dan Bisnis
Kepakaran: manajemen pemasaran
mahrinasari.blog.unila.ac.idorcid: 0000-0001-6333-6423sinta: sinta.kemdiktisaintek.go.id/authors/profile/6039555Profil myUnilascholar: scholar.google.com/citations?user=xESugigAAAAJ
Pengalaman
Lainnya
UPT Laboratorium dan Sentra Inovasi Teradu, Universitas Lampung
2025
Tugas tambahan
Profesor
Universitas Lampung
2020 – sekarang
Jabatan fungsional akademik
Kaprodi
Program Studi S2 Manajemen, Universitas Lampung
2020 – 2024
Tugas tambahan
Wakil Dekan I
Universitas Lampung
2016 – 2020
Tugas tambahan
Lektor Kepala
Universitas Lampung
1990 – 2020
Jabatan fungsional akademik
Pendidikan
S3 — Universitas Gadjah Mada
Manajemen
2014
Gelar: Dr
S2 — University Of Illinois - Urbana Champaign
Manajemen
1995
Gelar: M.Sc.
S1 — Universitas Lampung
1988
Gelar: S.E.
Keahlian
Bidang Keahlian
Publikasi
Scopus: h-index 9 · 233 sitasi. Google Scholar: h-index 15 · 1.099 sitasi. Menurut SINTA (Kemdiktisaintek), data per 26 Okt 2026. Sitasi per judul dari OpenAlex (CC0): 43 dari 137 publikasi terindeks.
Jurnal (111)
- 2026Determining Consumer Purchase Intention On Social Commerce Shopee With The S-O-R Approach (tautan eksternal)
IOSR Journal of Business and Management (IOSR-JBM)
- 2026Factors That Influence The Intention To Use Internet Service Provider Lajunet With The Technology Acceptance Model (TAM) Approach (tautan eksternal)
International Journal of Economics, Business and Innovation Research( IJEBIR)
- 2026
Product Marketing to Increase Knowledge and Skills of ME Smoothies MSMEs in Bandar Lampung
- 2026The Effect of E Service Quality on E Satisfaction and E Trust and Its Impact on Repurchase Intention, Word of Mouth, and Site Revisit (tautan eksternal)
International Journal of Economics, Business and Innovation Research
- 2026The Effect Of Sensory Marketing On Repurchase Intention With Consumer Satisfaction As A Mediation Variable (Study on Restaurant McDonald's Indonesia) (tautan eksternal)
International Journal of Economics, Business and Innovation Research( IJEBIR)
- 2026The Effect Of Service Quality On BPJS Employment Participant Loyalty Through Participant Satisfaction Among Small-Scale And Micro-Scale Workers In Southern Sumatra (tautan eksternal)
International Journal of Economics, Business and Innovation Research( IJEBIR)
- 2026
The Implementation of Digital Marketing As A Marketing Strategy for MSMEs in Bandar Lampung
- 2026The Influence Of Price Perception, Product Quality, And Healthy Lifestyle On The Purchase Decision Of Sain Deli Healthy Food Products In Bandar Lampung (tautan eksternal)
International Journal of Economics, Business and Innovation Research
- 2026The Influence of Social Media Community, Social Media Advertising, User-Generated Content, and Micro-Celebrity on Online Impulse Buying Intention and Behavior (tautan eksternal)
E3J (Economic Education and Entrepreneurship Journal)
- 2025
Acceptability and Continuance Usage Model: An Integrated Theory of TAM and ECM
International Journal of Operations and Quantitative Management
- 2025Determinants of Revisit Intention on Halal Tourism in Indonesia (tautan eksternal)
Tianjin Daxue Xuebao (Ziran Kexue yu Gongcheng Jishu Ban)/ Journal of Tianjin University Science and
- 2025
Determining Challenges of Digital Marketing Management In Developing Youth Entrepreneurship and Creativity
Tianjin Daxue Xuebao (Ziran Kexue yu Gongcheng Jishu Ban)/ Journal of Tianjin University Science and
- 2025Discount Promotion’s Role in Shaping Price, Smart Shopper and Behaviorioral Intention: A Skintific Case Study (tautan eksternal)
International Journal of Economics, Business and Innovation Research
- 2025Effect of Trust and Ease of Use Transactions Paylater on Implusive Purchasing Behavior (tautan eksternal)
Journal of Economics, Finance and Management Studies
- 2025
Factors Affecting Inpatient Satisfaction in Hospitals: A Literature Review
International Journal of Current Science Research and Review
- 2025
Factors Influencing the Intention to Purchase BYD Electric Cars in Indonesia using the Stimulus-Organism-Response (S-O-R) Theory Approach
International Journal of Business and Technology Studies and Research
- 2025
Indonesian Consumer Behavior of Bancassurance Use: The Moderating Role of Lifestyle and Income
INTERNATIONAL JOURNAL OF eBUSINESS AND eGOVERNMENT STUDIES
- 2025
Internal Marketing Model In Developing Excellent Service of The Social Security Administrator Agency for Indonesian Employment
INTERNATIONAL JOURNAL OF eBUSINESS AND eGOVERNMENT STUDIES
- 2025
- 2025
- 2025
Pengaruh Pelatihan dan Pengembangan terhadap Kepuasan Kerja
Jurnal Ilmiah Permas: Jurnal Ilmiah STIKES Kendal
- 2025
- 2025
Social Influence and Purchase Intentions in Food Tourism: The Interplay of Media, Store Displays, and Collectivist Culture among Indonesian Tourists
AgBioForum
- 2025
Sustainable Destinations as the Key to Sustainable Tourism in Lampung, Indonesia
International Journal of Environmental Sciences
- 2025
- 2025The Influence of Perceived Ease of Use, Perceived Usefulness of Technology, And Social Factors on Attitudes and Purchase Intentions Toward the Shopee E-Commerce Application Among Generation Z (tautan eksternal)
Journal of Economics, Finance and Management Studies · 1 sitasi
- 2025The Influence of Servicescape and Service Quality on Customer Loyalty at Pangkas Rambut Nugroho Bandar Lampung with Customer Satisfaction as a Mediating Variable (tautan eksternal)
Journal of Economics, Finance and Management Studies
- 2025The Influence Of Social Media Advertising On Ice Cream Purchase Decisions In Indonesia (tautan eksternal)
International Journal of Economics, Business and Innovation Research
- 2025
The Role of Application Design Quality on E-Wallet Adoption in Indonesia with Gender As A Moderating Variable
International Journal of Business and Technology Studies and Research
- 2024
A Literature Review on The Integration of Corporate Social Responsibility in Corporate Strategy
- 2024
Approaching New Bali Tourism Through the Uses and Gratification Theory
- 2024
- 2024
Fear of Missing Out Behaviour: An Indonesian Consumer’s Perspective of Food and Beverage
AgBioForum
- 2024Impulsive Buying Behavior in E-Commerce Live Streaming Based on the Stimulus Organism Response (SOR) Framework in Women's Clothing Products (Study on Live Streaming Shopee) (tautan eksternal)
Journal of Economics, Finance and Management Studies 7 (3), 1700-1706, 2024 · 4 sitasi
- 2024
- 2024
- 2024Pengaruh Harga, Label BPOM dan Promosi Terhadap Keputusan Pembelian Konsumen Pada Produk Scarlett Whitening (Studi Di Bandar Lampung) (tautan eksternal)
Economics and Digital Business Review 5 (2), 652-669, 2024
- 2024
Pengaruh Pelatihan dan Pengembangan Terhadap Kepuasan Kerja
Jurnal Ilmiah Permas: Jurnal Ilmiah STIKES Kendal
- 2024Product Quality As A Predictor Of Repurchase Intention In Agricultural Heavy Equipment (tautan eksternal)
IOSR Journal of Business and Management (IOSR-JBM)
- 2024The Behaviour of Shopeefood Application Users Based on Unified Theory of Acceptance and Use of Technology (UTAUT) Modified Model in Indonesia (tautan eksternal)
Journal of Economics, Finance and Management Studies · 1 sitasi
- 2024
- 2024The Influence of Product Packaging Design and Social Media Advertising on Purchase Intention(Study on Users of Kahf Branded Care Products) (tautan eksternal)
Brilliant International Journal Of Management And Tourism (BIJMT) Vol.4, No.1 February 2024 · 1 sitasi
- 2024
The Mediating Role Of Brand Loyalty In Gamification Usage – A Study In Tokopedia
- 2024
The Mediating Role of Co-Creation and Employee Engagement, and the Moderating Role of Authentic Leadership in Enhancing Internal Service Quality of the Public Sector
JOURNAL OF MODERN PROJECT MANAGEMENT
- 2024
The Relationship Of Customer Engagement, Customer Trust, Customer Satisfaction And Customer Loyalty Of Mobile Banking Usage In Indonesia
- 2024The Role of Country Origin and Product Knowledge in Wuling Electric Car Purchase Decision in Indonesia (tautan eksternal)
International Journal of Asian Business and Management 3 (4), 373-382, 2024
- 2024
Voting Behaviour in the Election of Indonesia Republic Members’ Candidate of the House of Representatives: The Multi-Group Moderating Role of Millennial and Z Generation
- 2023
Antecedents of Employee Commitment and Internal Service Quality: A Multi-Group Analysis of CIVL and Non-Civil Servants of Indonesia
INTERNATIONAL JOURNAL OF eBUSINESS AND eGOVERNMENT STUDIES
- 2023CEO Power and Characteristics on Firm Performance in Indonesian State-Owned Enterprises (tautan eksternal)
Contemporary Economics · 7 sitasi
- 2023Consumers Attitude Towards Purchase Decisions of Counterfeits Fashion Products Moderated by Personal Income (tautan eksternal)
Journal of Economics, Finance and Management Studies
- 2023Digital Content Marketing Influences People to Visit Tourist Destinations (tautan eksternal)
International Journal of Advances in Social Sciences and Humanities · 4 sitasi
- 2023
Effects of Green Operational Practices and E-CRM on Patient Satisfaction Among Indonesian Hospitals: Exploring the Moderating Role of Green Social Influence
Operational Research in Engineering Sciences: Theory and Applications
- 2023
Eservqual, eWOM Reference, and Ebrand Equity Model: The Extended Theory of Planned Behaviour in the Private Higher Education Choice Behaviour
INTERNATIONAL JOURNAL OF eBUSINESS AND eGOVERNMENT STUDIES
- 2023Examining the Effect of Information Quality and Quantity, Source Credibility on Cognitive Trust and Its Impact on Intention to Adopt Information (tautan eksternal)
International Journal of Advances in Social Sciences and Humanities · 6 sitasi
- 2023
Green Endorser’s Role to Strengthen Revisit Intention of The Green Tourism
Journal of Modern Project Management
- 2023
Impact of Safety Concerns on a Lifestyle
JOURNAL OF SECURITY AND SUSTAINABILITY ISSUES
- 2023Influence of E-Service Quality, E-Trust, E-Satisfaction, and E-WOM on Repurchase Intention at Travel Media Online (Traveloka) in Indonesia (tautan eksternal)
Journal of Economics, Finance and Management Studies · 6 sitasi
- 2023
- 2023Pengaruh Jaminan Keamanan, Kemudahan Transaksi, Dan Kepercayaan Pelanggan Terhadap Niat Beli Online Pada Aplikasi Marketplace Shopee (tautan eksternal)
Economics and Digital Business Review (ECOTAL) SINTA 5
- 2023
Pengaruh Penerapan Dimensi Kualitas Pelayanan Pada Kepuasan Pengguna Jasa Mikrotrans di PT Transjakarta
INNOVATIVE:JOURNAL OF SOCIAL SCIENCE RESEARCH
- 2023
Pengembangan Desa Wisata Pulau Legundi Kabupaten Pesawaran Lampung Melalui Implementasi Komunikasi Website Interaktif
- 2023
- 2023Revisit Intention Framework: Is It Real that Cultural Contact and Destination Attractiveness Can Have Direct Impact? (tautan eksternal)
Jurnal Minds: Manajemen Ide dan Inspirasi 10 (2), 205-218, 2023
- 2023
Tax Payment Compliance Behavior of The Motor Vehicle: The Moderating Role of Tax Amnesty and Patriotism
Cuadernos de Economía
- 2023Taxpayer Compliance in Paying Motor Vehicle Tax at Pesawaran Regency (tautan eksternal)
Journal of Economics, Finance and Management Studies · 1 sitasi
- 2023The Effect of Celebrity Endorsement and Parasocial Interaction on Somethinc Products Purchase Decisions (tautan eksternal)
Journal of Economics, Finance and Management Studies · 3 sitasi
- 2023The Effect of Perceived Risk on Intention to Quit Smoking (tautan eksternal)
MIX: Jurnal Ilmiah Manajemen
- 2023The Effect of Perceived Value Using the Gamification Program on Customer Loyalty through Customer Satisfaction as an Intervening Variable (Study on Dana E-Wallet Application Users) (tautan eksternal)
Jurnal Ekonomi, Manajemen, dan Akuntansi · 1 sitasi
- 2023The Influence of BCA E-Banking Service Quality on Customer E-Satisfaction and E- Loyalty (tautan eksternal)
Journal of Economics, Finance and Management Studies
- 2023
The Influence of Brand Awareness, Quality Perception, Brand Association, And Brand Loyalty On Tokopedia Consumers' Purchasing Decisions in Bandar Lampung
Management Studies and Entrepreneurship Journal
- 2023
The Role of Job Standardization in Building Internal Service Quality and Job Satisfaction in the Indonesian Public Sector
INTERNATIONAL JOURNAL OF eBUSINESS AND eGOVERNMENT STUDIES
- 2022
E-Customer Relationship Management (E-Crm)in Building Customer Loyalty: Evidence Fromzakat Fund Institutions in Indonesia
International Journal of eBusiness and eGovernment Studies
- 2022
Organizational Commitment Role In Moderating Marketing Internal and Organizational Climate Effect on Internal Customers’ Satisfaction And Loyalty Behavior To Strengthen Marketing Performance of Indonesia Conventional Commercial Bank
Journal of Positive School Psychology,
- 2022
- 2022
Pengembangan Desa Wisata m elalui Pelatihan d an Pembinaan (Tourism Village Development t hrough Training a nd Coaching)
- 2022
The Dependency of Social Media Information on Business Performance of PALM Oil Industry
POLISH JOURNAL OF MANAGEMENT STUDIES, TERINDEK SJR Q3, TERINDEK O,34
- 2022The Effect of Altruistic Value and Egoistic Value on Attitude and Purchase Intention Green Cosmetics in Indonesia (tautan eksternal)
THE INTERNATIONAL JOURNAL OF BUSINESS & MANAGEMENT · 4 sitasi
- 2022
The Effect of Consumer Traits and Situational Factors on Impulsive Buying: A Gender Perspective in Indonesian E- Commerce Users During the COVID-19 Pandemic
International Journal of Business and Management Invention (IJBMI)
- 2022The Effect of Customer Knowledge, Advertising and Brand Image on Transaction Intention of Sharia Commercial Bank (tautan eksternal)
SSRG International Journal of Economics and Management Studies
- 2022The Effect of Environmental Issues on Customer’s Environmental Safety Pattern: An Experiential Text Analysis in the Literature (tautan eksternal)
Journal of Environmental Management and Tourism · 3 sitasi
- 2022
The Effect Of Relationship Quality On Attitude Mediated By Word Of Mouth In The Perspective Of Relationship Marketing (A Case Study In The Election Of The Member Of The Regional People’s Representative Council Of Lampung, Indonesia)
Journal of Positive Psychology & Wellbeing
- 2022
The Effect of Tourism Destination Image on Tourist Visit Intention During COVID-19 Pandemic
JOURNAL OF TOURISM, HOSPITALITY AND ENVIRONMENT MANAGEMENT (JTHEM)
- 2022The Impact of Green Brand Positioning, Green Brand Knowledge and Attitude toward Green Brand on Green Product Purchase Intention in Unilever Products, Indonesia (tautan eksternal)
THE INTERNATIONAL JOURNAL OF BUSINESS & MANAGEMENT · 4 sitasi
- 2022The Impact of Rebranding on University Brand Equity (tautan eksternal)
International Journal of Scientific Research and Management (IJSRM) · 7 sitasi
- 2022
The Influence of the Dimensions of Social Media Advertising Features on Customers' Purchase Intentions at Tokopedia.Com During the COVID-19 Pandemic
International Journal of Business and Management Invention (IJBMI)
- 2022
The Mediating Role of Halal Tourism Destination Image And The Moderating Effect of Religiosity in Islamic Attributes And Halal Service Quality Effect to Strengthen Tourist Loyalty Behavior
Journal of Positive School Psychology
- 2022
The Socio-economic and Environmental Impacts of Pentahelix Synergy in Tourism Empowerment: Insight from the Tourist Village of Rigis Jaya Coffee Village
NeuroQuantology
- 2021
- 2021
The Impact of Decision-Making Models and Knowledge Management Practices on Performance
Academy of Strategic Management Journal
- 2021Website Quality, E-satisfaction, and E-loyalty of Users Based on The Virtual Distribution Channel (tautan eksternal)
Journal of Distribution Science
- 2020A Product of Social Mission, Sustainable Entrepreneurial and Marketing Orientation: Enhancing Social Entrepreneurial Self-Efficacy in Indonesian Education Sector (tautan eksternal)
Journal of Security and Sustainability Issues · 3 sitasi
- 2020Employee Turnover Intention and Supply Chain Management for Value Creation in Indonesian Banks (tautan eksternal)
International Journal of Supply Chain Management
- 2020
Examining the Role of HRM Practices to Enhance Employee Satisfaction: Mediating Role of Supply Chain Integration
International Journal of Supply Chain Management
- 2020
- 2020
Indonesian Consumer Behavior Perspective toward Corporate Social Responsibility
Journal of Security and Sustainability Issues
- 2020
- 2020
- 2020
Muslim friendly facilities of the Indonesian hotel industry: A smart tourism approach
UtopÃa y Praxis Latinoamericana
- 2020Positive Word of Mouth for Supply Chain Management Create a Psychological Effect Which Increases the Intention to Purchase among Indonesian Electronic Industry (tautan eksternal)
International Journal of Supply Chain Management
- 2020The Effect of Supply Chain Indicators on the Business Performance of Food Industry in Indonesia (tautan eksternal)
International Journal of Supply Chain Management
- 2020The Influence of Marketing Mix on Subsidised Kpr House Buyer Satisfaction With Buyer's Value As A Mediation Variables (tautan eksternal)
International Journal of Economics and Management Studies
- 2020The Mediating Effect of Strategic Agility in the Relationship of Supply Chain Management Activities and Firm Performance of the Textile Industry of Indonesia (tautan eksternal)
International Journal of Supply Chain Management
- 2019Determinants of brand equity: Communication of corporate social responsibility (CSR) versus csr itse (tautan eksternal)
Contemporary Economics · 6 sitasi
- 2019
Impact of safety concerns on a LifeStyle
Journal of Security and Sustainability Issues
- 2019Is trade liberalization a hazard to sustainable environment? Fresh insight from asean countries (tautan eksternal)
Polish Journal of Management Studies · 19 sitasi
- 2019
Model of Improving Tourism Industry Performance through Innovation Capability
Journal of Environmental Management and Tourism
- 2019
Muslim friendly tourism and accommodation of Malaysian hotel industries / Turismo y alojamiento amigable para los musulmanes de las industrias hoteleras de Malasia
UtopÃa y Praxis Latinoamericana
- 2019
The Country of Origin (COO) Model of The Indonesian and Chinese Printed Product
Journal of Southwest Jiaotong University
- 2018Consumer restaurant experience, electronic word of mouth and purchase intention in the Indonesian restaurant industry (tautan eksternal)
Journal for Global Business Advancement · 16 sitasi
- 2018Determinants of Attitude Tourist in E-Tourism Usage (tautan eksternal)
International Journal of Engineering & Technology 7 (4), 6044-6050
- 2017Impact of electronic word-of-mouth communication on building brand equity: an Indonesian perspective (tautan eksternal)
Journal for Global Business Advancement · 14 sitasi
Prosiding (2)
- 2024
A Literature Review onThe Integration of Corporate Social Responsibility in Corporate Strategy (Case in Indonesia)
7th International Conference of Economic, business, and Unterpreneurship (ICEBE) — Prosiding seminar internasional
- 2020
Penerapan Teknologi Pupuk Organik PLUS untuk Meningkatkan Kesejahteraan Peternak Sapi Potong di Desa Sidosari Natar
Seminar Nasional dan Call for Paper Fakultas Ekonomi dan Bisnis Universitas …
Buku (12)
- 2025
Perilaku FoMO Wisatawan Indonesia
Buku referensi — PT MAFY MEDIA LITERASI INDONESIA
- 2024
Electronic Customer Relationship Management & Green Hospital
Buku referensi — DARMAJAYA (DJ) PRESS
- 2023
Modal Intelektual dan Inovasi Produk
Buku referensi — DARMAJAYA (DJ) PRESS
- 2022
Komunikasi Getok Tular: Peran Mediasi dan Moderasi
Buku referensi — SULUH MEDIA
- 2020
- 2019
Advancement In Global Business Research Across Emerging Countries
Book chapter internasional — McGrawHill Education (India) Private Limited
- 2019
Definings the Frontiers of Global Business Research Across Emerging Countries
Book chapter internasional — McGrawHill Education (India) Private Limited
- 2019
Green Tourism Strategy: An Indonesian Perspective in Eco-Tourism
Book chapter internasional — Mc GRAW HILL EDUCATION (INDIA) PRIVATE LIMITED
- 2019Tanggung Jawab Sosial Perusahaan : Perspektif Pemasaran (tautan eksternal)
Buku referensi — GRAHA ILMU, YOGYAKARTA
- 2018Komunikasi Getok Tular Elektronik: Anteseden dan Konsekuensi (tautan eksternal)
Buku referensi — AURA
- 2016
Manajemen Pemasaran Usaha Koperasi
Monograf — AURA PUBLISHER
- 2015
MANAJEMEN PEMASARAN USAHA KECIL Kasus Industri Pengolahan Makanan dan Ritel
Monograf
HKI (12)
- 2026
Faktor Penentu Niat Pembelian Konsumen pada Perdagangan Shopee dengan Pendekatan S-O-R
HKI — Hak cipta nasional
- 2026
Faktor-Faktor yang Mempengaruhi Niat Penggunaan Internet Service Provider LajuNet dengan Pendekatan Technology Acceptance Model (TAM)
HKI — Hak cipta nasional
- 2024
Fear Of Missing Out: Anteseden Dan Konsekuen Pada Konsumen Umkm Makanan Dan Minuman Di Indonesia
HKI — Hak cipta nasional
- 2024
Model Pemasaran Internal Untuk Membangun Orientasi Pelayanan Berkualitas Pada Badan Kepegawaian Daerah Tingkat Provinsi Di Indonesia
HKI — Hak cipta nasional
- 2024
Pengembangan Desa Wisata Pulau Legundi Berkelanjutan melalui Pelatihan dan Pendampingan Penerapan Social Media Marketing (SMM) untuk Meningkatkan Daya Tarik Kunjungan Desa Wisata Pulau Legundi, Kabupaten Pesawaran Provinsi Lampung
HKI — Hak cipta nasional
- 2024
Perilaku Generasi Y dan Z dalam Pemilihan Anggota Dewan Perwakilan Rakyat Republik Indonesia
HKI — Hak cipta nasional
- 2024
Strategi Pemasaran Media Sosial pada UMKM Makanan dan Minuman
HKI — Hak cipta nasional
- 2023
Model E-CRM pada Rumah Sakit Berbasis Hijau (Green Hospital), Teknologi dan Lingkungan Hijau: Perspektif Gender (Study di Indonesia dan Malaysia)
HKI — Hak cipta nasional
- 2023
Model Keefektifan Digital Content Marketing pada Jasa Wisata
HKI — Paten nasional
- 2023
Website Informasi Wisata Pulau Legundi di Desa Pulau Legundi Provinsi Lampung
HKI — Hak cipta nasional
- 2018
Analisis Hubungan Segmentasi dan Loyalitas Merek pada Tiga Bank UMUM Terbesar di Provinsi Lampung
HKI — Hak cipta nasional
- 2017
BUKU HASIL PENELITIAN, Tanggung Jawab Sosial Perusahaan : Perspektif Pemasaran
HKI — Hak cipta nasional
Penelitian
- 2025
Akseptasi dan Keberlanjutan Pembayaran Digital ‘QRIS’ pada UMKM di Indonesia: Integrasi Teori TAM dan ECM
Penelitian Disertasi Doktor
- 2025
Model Keunggulan Bersaing Berkelanjutan melalui Kinerja Bisnis Berkelanjutan pada UMKM Makanan dan Minuman Halal di Indonesia
Penelitian Disertasi Doktor
- 2024
Peran Pemoderasi Influencer dalam Perilaku FEAR of Missing OUT (FOMO) Generasi Milenial dan Z pada Sektor UMKM Makanan dan Minuman di Indonesia
Penelitian Disertasi Doktor
- 2024
Perilaku Generasi Milenial dan Z dalam Pemilihan Calon Anggota DPR RI: Integrasi Theory of Planned Behavior dan Self-Congruence
Penelitian Disertasi Doktor
- 2023
Peran Pemoderasi Literasi Digital untuk Menguatkan Keberhasilan Penggunaan Sistem Aplikasi Pendaftaran IZIN Usaha “Online Single Submission” Berbasis Resiko (Oss-Rba) di Indonesia, Laporan Penelitian BLU UNILA 2023
Penelitian Disertasi Doktor
- 2023
Peran Pemediasi Inovasi Produk dan Pemoderasi Peran Pemerintah untuk Pengembangan Keunggulan Bersaing Berkelanjutan pada Industri Kopi Bubuk dalam Pengembangan Desa Wisata Kampung Rigis Jaya Kabupaten Lampung Barat - Provinsi Lampung
- 2022
Model E-CRM pada Rumah Sakit Berbasis Hijau (Green Hospital), Teknologi dan Lingkungan Hijau: Perspektif Gender (Study di Indonesia dan Malaysia)
Ipteks Bagi Inovasi Kreativitas Kampus
- 2022
Peran Pemoderasi Citra Destinasi dan Segmentasi Wisatawan Premium pada Wisata Budaya di Indonesia
Penelitian Disertasi Doktor
- 2022
Hibah Riset MBKM 2021/2022 "Digital Entrepeneurship dan Intelectual Capital untuk Pengembangan Inovasi Bisnis Kuliner Sub Sektor Industri Kreatif di Kabupaten Pesisir Barat Provinsi Lampung"
Penelitian Disertasi Doktor
- 2022
Digital Entrepeneurship dan Intelectual Capital untuk Pengembangan Inovasi Bisnis Kuliner Sub Sektor Industri Kreatif di Kabupaten Pesisir Barat Provinsi Lampung
Ipteks Bagi Kewirausahaan
- 2021
Dynamic Causality Kelompok Strategik Bank: Aplikasi VAR Model
Ipteks
- 2021
Digitization and Changes in Individual Behavior and Communication in Generation Z in Pringsewu Distrik in 2021
Ipteks
- 2021
"Peningkatan Keunggulan Bersaing Industri Kreatif di Indonesia melalui Entrepreneurial Orientation dan Entrepreneurial Marketing"
Ipteks Bagi Kewirausahaan
- 2017
Pengaruh Implementasi CSR dan Biaya CSR Berbasis ISO 26000 terhadap Kebijakan Dividen dan Implikasinya Terhadap Nilai Perusahaan
Ipteks Bagi Masyarakat
- 2015
Model Komunikasi Tanggung Jawab Sosial Perusahaan (TSP) dalam Membangun Citra TS
Penelitian Fundamental
- 2013
Analisis Segmentasi Pasar dan Pengaruh Persepsi Nilai Bauran Pemasaran Terhadap
Penelitian Hibah Bersaing
- 2012
Pemberdayaan Masyarakat Miskin Melalui Implementasi Model Sinergitas Program Cor
Penelitian Hibah Bersaing
Pengabdian kepada Masyarakat
- 2024
Pengembangan Desa Wisata Pulau Legundi Berkelanjutan melalui Pelatihan dan Pendampingan Penerapan Social Media Marketing (SMM) untuk Meningkatkan Daya Tarik Kunjungan Desa Wisata Pulau Legundi, Kabupaten Pesawaran Provinsi Lampung
Ipteks Bagi Masyarakat
- 2024
DPL MBKM Program MSIB dan Magang
Ipteks
- 2023
DPL Mahasiswa MM PKL INDUSTRI pada Industri UEA (Uni Emirat Arab)
Ipteks Bagi Masyarakat
- 2023
DPL Mahasiswa Kuliah Kerja Industri (KKI) MM dan PKL D3 Perbankan Pada BUMDes Kab.Pringsewu
- 2023
Pengembangan Desa Wisata Pulau Legundi Berkelanjutan melalui Pelatihan dan Pendampingan Penyusunan Komunikasi Konten Pemasaran Digital dengan Pendekatan Konsep “USES and Gratification Theory”
Ipteks Bagi Kewirausahaan
- 2022
Literasi Keuangan Syariah bagi UMKM, Sebuah Solusi Memperoleh Modal Usaha
Ipteks Bagi Masyarakat
- 2022
Laporan Akhir Kegiatan Pengabdian kepada Masyarakat Desa Binaan dengan Judul "Pengembangan Desa Wisata melalui Pelatihan dan Pendampingan Penyusunan Website Interaktif, dan Model Bisnis pada Desa Pulau Legundi, Kabupaten Pesawaran
Ipteks Bagi Masyarakat
- 2022
Pengembangan Desa Wisata melalui Pelatihan dan Pendampingan Penyusunan Website Interaktif, dan Model Bisnis pada Desa Pulau Legundi, Kabupaten Pesawaran
Ipteks Bagi Kewirausahaan
- 2022
PENGABDIAN KEPADA MASYARAKAT DESA BINAAN "PENYUSUNAN WEBSITE INTERAKTIF DESA WISATA PULAU LEGUNDI, KABUPATEN PESAWARAN", www.legundiwisata.com
Ipteks Bagi Kewirausahaan
- 2021
Program Pengembangan Desa Wisata dan Pelatihan Pemasaran Digital di Desa Pulau Legundi Kabupaten Pesawaran
Ipteks Bagi Kewirausahaan
- 2020
Program Pengembangan Kemasan ZERO Plastic serta Label Halal dan Sehat pada Produk TAHU dan Tempe di Desa Binaan Wisata Edukasi Gunung Sulah, Kota Bandarlampung
Ipteks Bagi Kewirausahaan
- 2019
Pengembangan Produk Makanan dan Minuman Ramah Lingkungan Skala UMKM Berbasis Label Halal dan Sehat dengan Penerapan Pembungkusan ZERO Plastic
Ipteks Bagi Kewirausahaan
- 2019
Pengembangan Produk Makanan dan Minuman Berbasis Green Produk di Bandar Lampung
- 2018
Pendampingan Pembuatan Promosi Digital Produk Air Minum dalam Kemasan Produksi Bumdes Mulya Jaya Desa Mulyosari Kecamatan Way Ratai Kabupaten Pesawaran
Ipteks Bagi Kewirausahaan
- 2015
Pelatihan Kewirausahaan Berbasis Nilai-Nilai Islam dan Pengembangan Wirausaha Santri Mandiri Pada Pondok Pesantren Nurul Mubarok di Kelurahan Batu Putu Kecamatan Teluk Betung Barat Kota Bandar Lampung
Ipteks Bagi Kewirausahaan
- 2013
Penyuluhan Bauran Pemasaran bagi Pelaku Usaha Berskala UMKM di Kelurahan Panjang Utara Kecamatan Panjang Kota Bandar Lampung
Ipteks Bagi Kewirausahaan
Pembicara / Narasumber
Reinventing Management Through Sustainability and Innovation
2023The Second International Conference on Changing Business Paradigm, CBP 2023 · PERSIDENCY BUSINESS SCHOOL INDIA · Internasional
Determinant Success of Digital Entrpreneurship for Developing Small and Medium Enterprise
2022International Conference on Business, Mangement and Tecknology · Forum Komunikasi Magister Manajemen Wilayah Barat · Internasional
Advokasi Pola Konsumsi Rokok dan Kemiskinan
2022Pengabdian Kepada Masayarakat-Hasil Penelitian · Program Studi Doktor, FEB Unila · Daerah
Global Business Strategic in COvid-19 Pandemic in Siam Cement Group
2022International Community Service Dengan SIAM CEMENT GROUP THAILAND, Organized by APPMI · Asosiasi Pengelola Program Studi Magister Manajemen Indonesia (APPMI) · Internasional
Keberlangsuangan UMKM di Masa dan Pasca Pandemi Covid-19
2022Pengabdian kepada Masyarakat Bidang Manajemen · Universitas Mercubuana · Nasional
Marketing 4.0 vs Marketing 5.0: Chalenges in New Normal
2021THE 2ND INTERNATIONAL CONFERENCE on Business Management, Economics, Commerce & Technology in the New Normal, ORGANIZED BY LEAD College of Management, Palakkad, · LEAD College of Management, Palakkad, Kerala, INDIA · Internasional
Potensi Industri Kreatif untuk Kesejahteraan Ummat
2021NGOPII- · KAHMI - KOMEK UNILA
Marketing and Job Opportunity
2021M-CREATE 2021, DALAM Seminar Profesi “Know Your Path, Improve Your Skills, to Start the Futureâ€? · HMJ Manajemen FEB UNILA 2020/2021 · Daerah
Penyusunan Bisnis Plan
2021Fasilitas Pengembangan Lembaga Inkubator Bisnis · SENTRA INOVASI DAN INKUBATOR BISNIS LPPM UNIVERSITAS LAMPUNG KERJAMA DENGAN DEPUTI BIDANG KEWIRAUSAA · Nasional
COVID 19 dan Perspektif Ekonomi
2021SEMINAR NASIONAL "Upaya Penanggulangan Pandemi Covid Dari Perspektif Agama, Ekonomi dan Kesehatan" · MAJELIS WILAYAH FORUM ALUMNI HMI-WATI (MW FORHATI LAMPUNG) · Nasional
Strategi Penulisan Artikel Publikasi
2021Pelatihan · FEB UPN V JAKARTA · Lokal
TIM Kerja Penyusunan KUA dan PPAS Tahun 2022
2021Penyusunan KUA dan PPAS Tahun 2022 · BADAN PENGELOLAAN KEUANGAN DAN ASET DAERAH PROVINSI LAMPUNG · Daerah
TIM Kerja Penyusunan KUA dan PPAS Tahun 2021
2021Kajian Penyusunan KUA dan PPAS Tahun 2021 · BADAN PENGELOLAAN KEUANGAN DAN ASET DAERAH PROVINSI LAMPUNG · Daerah
Penyusunan Prosedur Mutu UNILA
2021Lokakarya Penyusunan Prosedur Mutu UNILA Tahun 2021 · LEMBAGA PENGEMBANGAN PEMBELAJARAN DAN PENJAMINAN MUTU (LP3M) UNILA · Lokal
Analisis Investasi Penambahan Penyertaan Modal pada PT Bank Lampung, Bank Pembangunan Daerah
2021Kajian Investasi Penyertaan Modal pada BUMD Provinsi Lampung · PEMDA PROVINSI LAMPUNG · Daerah
Digital Marketing Saat Pandemic COVID 19
2020Management EXPO 2020, Webinar Nasional Digital Marketing · HIMA JURUSAN MANAGEMENT UNILA 2020 · Nasional
Strategi Penyusunan Proposal Penelitian Dasar
2020Seminar Nasional Penyusunan Proposal Penelitian · UNIVERSITAS SABURAI · Nasional
Business Opportunity and Strategy in New Normal
2020International Webinar " Entrepreneurial Strategy to Exploit Business Opportunities in New Normal Era · UNIVERSITAS LAMPUNG · Internasional
Analisis Investasi Penambahan Penyertaan Modal pada PT Bank Lampung, Bank Pembangunan Daerah
2020Kajian Investasi Penyertaan Modal pada BUMD Provinsi Lampung · PEMDA PROVINSI LAMPUNG · Daerah
Penghargaan
ACADEMIC LEADER PERINGKAT 1 UNIVERSITAS LAMPUNG BIDANG SOSIAL HUMNAIORA
2024UNIVERSITAS LAMPUNG · Nasional
PENGANUGERAHAN TANDA KEHORMATAN SATYALANCANA KARYA SATYA 30 TAHUN
2023PRESIDEN REPUBLIK INDONESIA · Nasional
AGBA'S DISTINGUISHED HONOR SCHOLAR 2021
2021AGBA USA · Internasional
NOMINATED PARTICIPANTS IN QS RANKING SURVEY 2021
2021MASTER OF BUSINESS ADMINISTRATION -UGM YOGYAKARTA · Propinsi
AGBA'S DISTINGUISHED SESSION CHAIR AWARD
2019AGBA'S 16TH WORLD CONGRESS · Internasional
BEST PAPER AWARD - AGBA'S 16TH WORLD CONGRESS
2019AGBA · Nasional
DOSEN SOSIAL HUMANIORA BERPRESTASI TAHUN 2019
2019KEMENTERIAN RISET, TEKNOLOGI, DAN PENDIDIKAN TINGGI, DIREKTORAT JENDERAL SUMBER DAYA IPTEK DAN PENDI · Nasional
DOSEN TERBAIK I BIDANG SOSIAL DAN HUMANIORA UNIVERSITAS LAMPUNG
2019REKTOR UNIVERSITAS LAMPUNG · Propinsi
AGBA'S HONOR AWARD
2017AGBA'S 14TH WORLD CONGRESS - AGBA USA · Internasional
BEST PAPER AWARD - AGBA'S 14TH WORLD CONGRESS
2017AGBA USA · Internasional
SATYALANCANA KARYA SATYA 20 TAHUN
2016PRESIDEN REPUBLIK INDONESIA JOKO WIDODO · Nasional
BEST PAPER AWARD
2012ASEAN UNIVERISTY NETWORK-AGBEP UNIVERISITI BRUNEI DARUSSALAM · Internasional
SATYALANCANA KARYA SATYA 10 TAHUN
2003PRESIDEN REPUBLIK INDONESIA MEGAWATI SOEKARNOPUTRI · Nasional
Organisasi Profesi
IKATAN SARJANA EKONOMI INDONESIA CABANG LAMPUNG PEIRODE 2025 - 2028
2025 – 2028Pengurus · ISEI LAMPUNG
ASOSIASI DOSEN INDONESIA (ADI)
2024 – 2028Pengurus · DEWAN PENGURUS PUSAT ASOSIASI DOSEN INDONESIA (DPP-ADI)
FORUM MANAJEMEN INDONESIA (FMI)
2024 – 2025ANGGOTA
COLLAOBARTION OF LECTURERS ACROSS CONUTRIES (CEL-KODELN)
2024 – 2025ANGGOTA
VICE PRESIDENT OF AGBA USA - WEST SUMATRA
2024 – 2027VICE PRESIDENT
Asian Association for Consumer Interest and Marketing (AACIM)
2023 – sekarangPengurus · AACIM
IKATAN SARJANA EKONOMI INDONESIA CABANG LAMPUNG
2022 – 2025PENGURUS
PERKUMPULAN DOSEN PENELITI INDONESIA
2022 – 2027PENGURUS · Universitas Lampung
ASIAN ASSOICATION OF CONSUMER INTERESTS AND MARKETING (AACIM)
2020 – sekarangPENGURUS · AACIM
BADAN SERTIFIKASI MANAJEMEN RESIKO
2019 – 2027ANGGOTA · BSMR
ACADEMY FOR GLOBAL BUSINESS ADVANCEMENT
2016 – sekarangVICE PRESIDENT FOR SOUTHERN IN · AGBA USA
AMERICAN MARKETING ASSOCIATION (AMA)
1994 – 2023ANGGOTA · AMA USA
IKATAN SARJANA EKONOMI INDONESIA CABANG LAMPUNG
1990 – sekarangANGGOTA · ISEI
Sertifikasi
Sertifikasi Kompetensi — ILMU MANAJEMEN
2024
Sertifikasi Kompetensi — ILMU MANAJEMEN
2024
Sertifikasi Kompetensi — ILMU MANAJEMEN
2024
Sertifikasi Kompetensi — ILMU MANAJEMEN
2024
Sertifikasi Kompetensi — ILMU MANAJEMEN
2024
Sertifikasi Kompetensi — ILMU MANAJEMEN
2022
Sertifikasi Kompetensi — ILMU MANAJEMEN
2022
Sertifikasi Asesor BKD
2021
Sertifikasi Kompetensi — ILMU MANAJEMEN
2019
Sertifikasi Profesi — Bidang Ekonomi Lain Yang Belum Tercantum
2015
Sertifikasi Dosen — Manajemen
Sertifikasi Pendidik (Serdos)
2014
Pengajaran
| Mata Kuliah | Program Studi | SKS | Tahun Ajaran |
|---|---|---|---|
| Bahasa Inggris Bisnis | S1 Manajemen, S1 Akuntansi, S1 Ekonomi Pembangunan, D3 Keuangan Dan Perbankan | 3 | 2025/2026 Genap |
| Electronic Customer Relationship Management | S1 Bisnis Digital | 3 | 2025/2026 Genap |
| Etika dan Lingkungan Bisnis | S2 Manajemen | 3 | 2025/2026 Genap |
| Independent Study Manajemen Pemasaran | S3 Ilmu Ekonomi | 5 | 2025/2026 Genap |
| Kewirausahaan | S1 Manajemen, S1 Bisnis Digital, S2 Manajemen, S1 Akuntansi, S1 Ekonomi Pembangunan, S1 Kedokteran | 3 | 2025/2026 Genap |
| Manajemen Pemasaran | S1 Manajemen, S1 Ekonomi Pembangunan, S2 Manajemen, S1 Akuntansi | 3 | 2025/2026 Genap |
| Pemasaran Hospitality dan Tourism | S1 Manajemen | 3 | 2025/2026 Genap |
| Pemasaran Relasional | S1 Manajemen | 3 | 2025/2026 Genap |
| Seminar Pemasaran | S1 Manajemen | 3 | 2025/2026 Genap |
| Strategi Pemasaran | S2 Manajemen | 3 | 2025/2026 Genap |
| Design and System Thinking | S1 Bisnis Digital | 3 | 2025/2026 Ganjil |
| Etika & Lingkungan Bisnis | S2 Manajemen | 3 | 2025/2026 Ganjil |
| Manajemen Produk dan Harga | S1 Manajemen | 3 | 2025/2026 Ganjil |
| Riset Pemasaran | S1 Manajemen, S2 Manajemen, S1 Ekonomi Pembangunan | 3 | 2025/2026 Ganjil |
| Startegi Pemasaran | S1 Manajemen | 3 | 2025/2026 Ganjil |
| Teori Manajemen Pemasaran Lanjutan | S3 Ilmu Ekonomi | 4 | 2025/2026 Ganjil |
| Workshop Disertasi dan Publikasi Internasional | S3 Ilmu Ekonomi | 5 | 2025/2026 Ganjil |
| Workshop Tesis dan Publikasi | S2 Manajemen | 2 | 2025/2026 Ganjil |
| Pemasaran Global | S1 Manajemen | 3 | 2024/2025 Genap |
| Manajemen Pemasaran Berbasis Digital | S2 Manajemen | 3 | 2024/2025 Ganjil |
| Metodologi Penelitian | S2 Manajemen | 2 | 2024/2025 Ganjil |
| Riset Kewirausahaan | S1 Manajemen | 3 | 2024/2025 Ganjil |
| Organisasi dan Manajemen Mutu Pelayanan Kesehatan | S2 Kesehatan Masyarakat | 2 | 2023/2024 Genap |
| Seminar Hasil | S2 Manajemen | 1 | 2023/2024 Genap |
| Seminar Proposal | S2 Manajemen | 1 | 2023/2024 Genap |
| Tesis | S2 Manajemen | 4 | 2023/2024 Genap |
| Kepemimpinan dan Berfikir Sistem | S2 Kesehatan Masyarakat | 2 | 2023/2024 Ganjil |
| Pengantar Bisnis | S1 Manajemen | 3 | 2023/2024 Ganjil |
| Sistem Informasi Manajemen | S2 Manajemen | 3 | 2023/2024 Ganjil |
| Teori Pemasaran | S3 Ilmu Ekonomi | 3 | 2023/2024 Ganjil |
| Independen Studi- Manajemen Strategik | S3 Ilmu Ekonomi | 3 | 2022/2023 Genap |
| Manajemen Pemasaran Strategik | S1 Manajemen | 3 | 2022/2023 Genap |
| Seminar Manajemen Pemasaran | S1 Manajemen, D3 Manajemen Pemasaran | 3 | 2022/2023 Genap |
| Seminar Problematika Bisnis dan Manajemen Global | S2 Manajemen | 1 | 2022/2023 Genap |
| Teori Pengambilan Keputusan | S1 Manajemen | 3 | 2022/2023 Genap |
| Kewirausahaan Berbasis Digital | S2 Manajemen | 2 | 2022/2023 Ganjil |
| Teori Stratejik | S3 Ilmu Ekonomi | 3 | 2022/2023 Ganjil |
| Seminar Problematika | S2 Manajemen | 2 | 2021/2022 Ganjil |
| Bahasa Inggris | S1 Manajemen, S1 Akuntansi, S1 Ekonomi Pembangunan | 3 | 2020/2021 Genap |
| Manajemen Penjualn dan Kewiraniagaan | S1 Manajemen | 3 | 2020/2021 Ganjil |
| PEND. ETIKA & KEARIFAN LOKAL | S1 Manajemen | 2 | 2020/2021 Ganjil |
| Pendidikan Etika dan Kearifan Lokal | S1 Manajemen | 2 | 2020/2021 Ganjil |
| Independent Study Ilmu Manajemen | S3 Ilmu Ekonomi | 3 | 2019/2020 Genap |
| Metode Penelitian | S2 Manajemen | 2 | 2019/2020 Ganjil |
| Project Research Manajemen | S3 Ilmu Ekonomi | 3 | 2019/2020 Ganjil |
| Manajemen Perbankan | S1 Manajemen, S1 Ekonomi Pembangunan, D3 Keuangan Dan Perbankan, S1 Akuntansi | 3 | 2018/2019 Genap |
| Bahasa Inggris Ekonomi dan Bisnis | S1 Manajemen | 2 | 2018/2019 Ganjil |
| Manajemen Pemasaran Lanjutan | S1 Manajemen, S1 Ekonomi Pembangunan | 3 | 2017/2018 Genap |
| Manajemen Pemasaran I | S1 Manajemen | 3 | 2017/2018 Ganjil |
| Teori Pemasaran Lanjutan | S3 Ilmu Ekonomi | 3 | 2015/2016 Genap |
| Manajemen Penjualan dan Kewiraniagaan | S1 Ekonomi Pembangunan | 3 | 2014/2015 Ganjil |
| Metode Penelitian dan Filsafat Ilmu | S3 Ilmu Ekonomi | 3 | 2014/2015 Ganjil |
| Seminar MSDM | S1 Ekonomi Pembangunan | 3 | 2014/2015 Ganjil |
| Kebijakan dan Perencanaan Pemasaran | S2 Ilmu Administrasi | 3 | 2013/2014 Genap |
| BHS Inggris Ekonomi dan Bisnis | S1 Manajemen | 2 | 2011/2012 Genap |
| Bahasa Indonesia | S1 Manajemen | 2 | 2011/2012 Ganjil |
| Kuliah Kerja Nyata | S1 Manajemen | 4 | 2009/2010 Genap |
| SKRIPSI | S1 Manajemen | 4 | 2009/2010 Genap |
| Bahasa Inggris Bisnis II | D3 Keuangan Dan Perbankan | 2 | 2008/2009 Ganjil |